Our company generates qualified, in-market inquiries from physicians and practice managers who are actively looking to outsource their revenue collection / medical billing to a 3rd party service. We advertise on Google/Bing/Yahoo and other sources.
Contents
Lead volume by practice
Pricing by category
How lead generation marketing works
Cost to acquire a customer
Lead generation success patterns
Leads route instantly and we offer different routing options for exclusive (routes 1x) to only one buyer and for shared (routes up to 5x) to multiple buyers. Medical billing service providers buy on a per-lead basis with no minimums and no monthly commitments.
We can apply the following filters to narrow the leads you receive:
- Practice Types
- Service Types (Billing, Coding, Software)
- Monthly Caps
Buyers get as many records as they fund in their balance and can pause at any time. Our approximate monthly and annual national volume generated is in the Practice Category Volume table, and our rates are in the Pricing by Category table.
Lead Volume by Practice
| Practice | Approximate Volume (#/month) | Approximate Volume (#/year) | Practice Category |
| Acupuncture | 4 | 42 | Chiropractic |
| Chiropractic | 7 | 84 | Chiropractic |
| Massage therapy | 3 | 38 | Chiropractic |
| Dentistry | 4 | 50 | Dental |
| Community health | 2 | 16 | Hospital |
| Hospital | 7 | 84 | Hospital |
| Ambulance | 5 | 58 | Other |
| Dietitian | 2 | 16 | Other |
| Holistic medicine | 1 | 12 | Other |
| Home health | 2 | 16 | Other |
| IVF fertility | 1 | 8 | Other |
| Medical spa | 1 | 8 | Other |
| Medical transportation | 1 | 12 | Other |
| Midwifery | 1 | 8 | Other |
| Other | 17 | 216 | Other |
| Pharmacy | 1 | 4 | Other |
| Family medicine | 8 | 100 | Primary care |
| Behavior therapy | 2 | 24 | Mental health |
| Mental health | 12 | 158 | Mental health |
| Psychiatry | 15 | 196 | Mental health |
| Psychology | 6 | 74 | Mental health |
| Social work | 1 | 12 | Mental health |
| Substance abuse | 3 | 38 | Mental health |
| Anesthesiology | 3 | 30 | Specialty |
| Audiology | 1 | 12 | Specialty |
| Bariatrics | 1 | 12 | Specialty |
| Cardiology | 2 | 16 | Specialty |
| Dermatology | 1 | 12 | Specialty |
| DME | 3 | 34 | Specialty |
| Emergency medicine | 1 | 8 | Specialty |
| Endocrinology | 1 | 4 | Specialty |
| Gastroenterology | 1 | 4 | Specialty |
| Genetics | 1 | 4 | Specialty |
| Geriatrics | 1 | 8 | Specialty |
| Gynecology | 1 | 8 | Specialty |
| Hematology | 1 | 4 | Specialty |
| Hospice | 1 | 12 | Specialty |
| Immunology | 1 | 8 | Specialty |
| Infectious disease | 1 | 12 | Specialty |
| Internal medicine | 2 | 20 | Specialty |
| Laboratory | 1 | 4 | Specialty |
| Multi specialty | 2 | 24 | Specialty |
| Nephrology | 1 | 4 | Specialty |
| Neurology | 4 | 50 | Specialty |
| Occupational medicine | 1 | 12 | Specialty |
| Occupational therapy | 2 | 24 | Specialty |
| Oncology | 1 | 8 | Specialty |
| Ophthalmology | 2 | 24 | Specialty |
| Optometry | 4 | 46 | Specialty |
| Orthopedics | 2 | 24 | Specialty |
| Otolaryngology | 2 | 24 | Specialty |
| Pain management | 2 | 24 | Specialty |
| Pathology | 2 | 16 | Specialty |
| Pediatrics | 4 | 50 | Specialty |
| Phlebotomy | 2 | 16 | Specialty |
| Physical therapy | 2 | 24 | Specialty |
| Plastic surgery | 2 | 24 | Specialty |
| Podiatry | 2 | 24 | Specialty |
| Preventative medicine | 2 | 24 | Specialty |
| Proctology | 1 | 4 | Specialty |
| Pulmonology | 1 | 4 | Specialty |
| Radiology | 2 | 24 | Specialty |
| Rheumatology | 1 | 12 | Specialty |
| Skilled nursing | 3 | 30 | Specialty |
| Sleep medicine | 2 | 24 | Specialty |
| Speech therapy | 6 | 70 | Specialty |
| Surgery | 5 | 62 | Specialty |
| Thoracic medicine | 1 | 4 | Specialty |
| Urgent care | 1 | 12 | Specialty |
| Urology | 1 | 8 | Specialty |
| Vascular medicine | 1 | 8 | Specialty |
| TOTAL | 190 | 2,200 | TOTAL |
Pricing by Category
Our medical billing leads cost between $60-480 per lead, depending on your category selections. You define your initial campaign settings and may change these at any time.
| Practice Category | Price (exclusive) | Price (shared up to 5 buyers) |
| Chiropractic | $190 | $100 |
| Dental | 120 | 60 |
| Hospital | 190 | 100 |
| Other | 120 | 60 |
| Primary care | 480 | 225 |
| Mental health | 300 | 130 |
| Specialty | 480 | 225 |
How lead generation marketing works
A physician or practice manager completes our lead form requesting medical billing quotes. We process this request and route the lead to your email, phone, and/or lead management software within a fraction of a second. Your sales team attempts to make immediate contact with the prospect.
What information do I receive with each lead? When a lead is routed to you, we provide all information that we collect on our form. That will include:
- Contact name
- Practice name
- Contact information (email and phone)
- Practice location
- Practice type
- Current EMR software
- Number of physicians at the practice
- Revenue billed monthly (range)
What is an “exclusive lead” vs. “shared lead”? A lead that routes to only one lead buyer is “exclusive”. A lead that routes to two or more buyers is “non-exclusive” or “shared”.
Why buy shared leads? Shared lead buyers believe that practices comparison shop after getting any quote, and are comfortable competing against other medical billing companies. They pay less per lead and trade-off potentially lower conversion rates from lead to customer.
Why buy exclusive leads? Exclusive lead buyers believe that fewer competitors increase the odds of converting leads to customers. They are willing to pay more per lead to increase conversion rate from lead to customer.
How many leads can I expect to sign up as a client? This will depend on your sales abilities and whether you are buying exclusive or shared leads. On average, our clients achieve between a 5-20% sign-up rate. You can read more about our best practices for signing up leads here.
Cost to Acquire a Customer
We always ask new potential buyers for their allowable client acquisition cost. We are pre-screening for fit. Many medical billing companies got started through referrals, which have no marketing cost but also have limited scalability. Paid marketing costs money but scales virtually infinitely. All medical billing companies want to grow their service, but few know their allowable client acquisition costs.
When you know what one client is “worth” over their lifetime, you can then decide what you’re willing to pay to acquire a new client. Let’s estimate what “actual” marketing acquisition costs may look like. For the numbers below, we assumed an average cost per lead (your cost may be lower or higher depending on practice area selections and shared/exclusive setting) and a guesstimated yield (your yield may be lower or higher depending on your product offering and your sales expertise).
“ACTUAL” CLIENT ACQUISITION COST EXAMPLE
“Actual” average cost per lead: $250 / lead
“Actual” sign-up rate (% of leads you are able to sign up as a new client): 10%
–> “Actual” cost per new client : = $2,500 / customer
In the example above, the buyer bought 10 leads at an average $250/lead and signed one client for $2,500 in marketing cost. Is this good? Bad? This all depends on your goals for your medical billing business.
We ask potential lead buyers for their “Allowable Client Acquisition Cost”. Lead buyers who are successful with our marketing source have achievable “Client Acquisition Cost” goals.
Lead Generation Success Patterns
Paid marketing is a good fit for some medical billing companies. Our long term buyers generally share these traits:
- Sales experience – The owner or sales lead has prior experience selling medical billing services
- Paid marketing experience – Previously purchased advertising from other paid marketing sources
- Coverage – Combination of geographic coverage & practice area selection that will match to at least ten (10) leads/month
- Appropriate marketing budget – Allocates enough budget to accurately determine actual customer acquisition costs
- Achievable allowable customer acquisition costs (CAC) – Knows target economics, and their targets are achievable
Sound interesting? Tell us more about your business needs – reply to the email from our business development team and schedule an intro conversation.